Tom Macphail

In a year when the world was divided, we divided Australia even further.

2020 was a pretty tough year - especially for Milo - a brand intrinsically linked to sport in Australia. We needed to find a way to shift gears and engage the public so we took sporting rivalries off the field and into the pantry and asked people a question that had been dividing Aussies for over 80 years - what’s the best way to have Milo. hot or cold?

Winner of Twitters Marketing Campaign of the Year 2020.