Are you sitting down? Ofcourse you are.
Young people aren’t appreciating well-crafted beer. They mix it with soft drink, garnish it or drink it out of beer bongs. Lord Nelson Brewery couldn’t let their flagship beer, Three Sheets Pale Ale, go unappreciated any more. So, we raised its drinking age to 35+.
Agency: Howatson+Company
CEO+Founder: Chris Howatson
Chief Creative Officer: Levi Slavin
Executive Creative Director: Gavin Chimes
Head of Production: Holly Alexander
Senior Copywriter: Will Halstead
Senior Art Director: Tom Macphail
Senior Designer: Trent Michael
Producer: Caitlin Perz
Strategy Director: Sam Butcher
Client Partner: Ollie Wearne
Business Director: Madde King
Business Manager: India Clarke
Senior Editor: Kel Gronow
Junior Designer: Eleanor Donley
Studio Lead: Simon Merrifield
Content & Photography: Remy Brand
Client: Lord Nelson Brewery
Managing Director: Blair Hayden
APAC Effies | Shortlist | Small Budget
APAC Effies | Shortlist | Short term-effects
AWARD awards | Silver 🥈| Direct Retail
AWARD awards | Bronze 🥉| Experiential
AWARD awards | Bronze 🥉| Graphic Design - POS
AWARD awards | Bronze 🥉| Press Single
AWARD awards | Bronze 🥉| Best Use of Copywriting
AWARD awards | Bronze 🥉| Use of Ambient Media
Shortlist | Best Use of Retail Media | Mumbrella Awards 2023
Cairns Crocodiles | Creative Commerce | Gold 🏅