It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards. They called it the Original Ale. To promote this perfect brew, we released the almost perfect rejects. Rejected Ales, the best beers you were never meant to taste.

 

This was a project that went through many hands before Will and I started on it, day 1 at Howatson+Company. A massive team effort.

Agency - Howatson+Company CCO - Levi Slaven ECD - Gavin Chimes Senior Copywriter - Tim Smith Senior Art Director - Giles Watson Copywriter - Riana McKenzie Senior Copywriter - Will Halstead Head of Production - Holly Alexander Editor - Kingsley Yong Graphic Design - Brogen Averill Design Lead - Ellena Mills Accounts - Ollie Wearne & Madde King Strategy - Sam Butcher Sound - Heckler


D&AD | Yellow ✏️ | Experiential

D&AD | Yellow ✏️ | Writing For Design

D&AD | Yellow ✏️ | Retail

D&AD | Graphite ✏️ | Packaging

D&AD | Graphite ✏️ | Naming

D&AD | Wood ✏️ | Packaging Design

D&AD | Wood ✏️ | Direct

D&AD | Wood ✏️ | Product Design

D&AD | Wood ✏️ | Branding

D&AD | Shortlist | Intergrated

Cannes | Silver 🥈 | Direct

Cannes | Silver 🥈 | Design

Cannes | Silver 🥈 | Brand Experience & Activation

Cannes | Bronze 🥉 | Industry Craft

AWARD awards | Gold 🏅| Direct

AWARD awards | Gold 🏅| Packaging Design

AWARD awards | Silver 🥈 | Intergrated

AWARD awards | Silver 🥈 | Intergrated Retail

AWARD awards | Silver 🥈 | Verbal Identity

AWARD awards | Silver 🥈 | Use of Ambient Media

AWARD awards | Bronze 🥉 | Direct Intergrated

AWARD awards | Bronze 🥉| Experiential

AWARD awards | Bronze 🥉| Innovation

AWARD awards | Bronze 🥉| Best Use of Copywriting

Miscellaneous | The Work 2022

Direct | The Work 2022

Intellectual Property + Products | The Work 2022

Integrated | The Work 2022

Experiential + Immersive | The Work 2022

Mumbrella Awards | Mumbrella Award For Insight

Bestads.com | Top 6 March 2022