It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards. They called it the Original Ale. To promote this perfect brew, we released the almost perfect rejects. Rejected Ales, the best beers you were never meant to taste.
This was a project that went through many hands before Will and I started on it, day 1 at Howatson+Company. A massive team effort.
Agency - Howatson+Company CCO - Levi Slaven ECD - Gavin Chimes Senior Copywriter - Tim Smith Senior Art Director - Giles Watson Copywriter - Riana McKenzie Senior Copywriter - Will Halstead Head of Production - Holly Alexander Editor - Kingsley Yong Graphic Design - Brogen Averill Design Lead - Ellena Mills Accounts - Ollie Wearne & Madde King Strategy - Sam Butcher Sound - Heckler
D&AD | Yellow ✏️ | Experiential
D&AD | Yellow ✏️ | Writing For Design
D&AD | Yellow ✏️ | Retail
D&AD | Graphite ✏️ | Packaging
D&AD | Graphite ✏️ | Naming
D&AD | Wood ✏️ | Packaging Design
D&AD | Wood ✏️ | Direct
D&AD | Wood ✏️ | Product Design
D&AD | Wood ✏️ | Branding
D&AD | Shortlist | Intergrated
Cannes | Silver 🥈 | Direct
Cannes | Silver 🥈 | Design
Cannes | Silver 🥈 | Brand Experience & Activation
Cannes | Bronze 🥉 | Industry Craft
AWARD awards | Gold 🏅| Direct
AWARD awards | Gold 🏅| Packaging Design
AWARD awards | Silver 🥈 | Intergrated
AWARD awards | Silver 🥈 | Intergrated Retail
AWARD awards | Silver 🥈 | Verbal Identity
AWARD awards | Silver 🥈 | Use of Ambient Media
AWARD awards | Bronze 🥉 | Direct Intergrated
AWARD awards | Bronze 🥉| Experiential
AWARD awards | Bronze 🥉| Innovation
AWARD awards | Bronze 🥉| Best Use of Copywriting
Miscellaneous | The Work 2022
Direct | The Work 2022
Intellectual Property + Products | The Work 2022
Integrated | The Work 2022
Experiential + Immersive | The Work 2022
Mumbrella Awards | Mumbrella Award For Insight
Bestads.com | Top 6 March 2022